Sunday, November 8, 2020

10 Of The Best Nourishing Masks For All Hair Types

10 Of The BEST
Nourishing Masks for all hair types

Like all aspects of beauty, commitment to a good routine is essential if you want to see results, and the same goes for hair care, healthy, strong, shiny locks are only achievable if you invest the time and effort in a nourishing and regular regimen and that we no longer have access to salons, a weekly or fortnightly is all the more important. As we approach winter your hair will need more TLC to protect it from cold temperatures and the drying effects of central heating so whether your hair is fine and damaged from over styling, or kinky and dehydrated, we’ve compiled a list of the best hair masks and at-home treatments that will help hydrate, nourish and strengthen your hair no matter your hair type.

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Perfect for those with dry, chemically treated hair and is safe to use on colour or keratin treated or relaxed hair. Briogeo The Don’t Despair, Repair!™ deep conditioning mask blends rosehip, sweet almond and argan oils with vitamin B5 and biotin to create a rich formula that will deeply hydrate and nourish hair leaving it feeling healthier and stronger.

Briogeo Don’t Despair, Repair! Mask, £30

Dizziak Deep Conditioner 

Quickly becoming a cult favourite, this deep conditioner is enriched with quinoa protein, aloe vera, babassu coconut and argan oils which get to work within 5 minutes quenching dry, frizzy hair with a rich boost of moisture and lasting hydration. It’s also paraben, sulphate, silicone and cruelty free and it’s vegan.

Dizziak Deep Conditioner, £22

Moroccanoil Hydrating Mask Light 

Moroccan oil Hydrating Mask Light is a rich and creamy, yet lightweight, deep-conditioning treatment that’s rich with the brand’s star ingredient argan oil. This high-performance formula hydrates and conditions fine hair without weighing it down and helps to improve its texture, elasticity and shine.

Moroccanoil Hydrating Mask Light, £31.25

Aveda dry remedy moisturizing masque

An intensive masque with a rich formula powered by buriti oil and pomegranate that penetrates to transform even the driest, most brittle hair, leaving it feeling soft and hydrated. The relaxing floral aroma blend with certified organic palmarosa, ylang ylang and rose geranium make this masque a real pleasure to use.

Aveda dry remedy moisturizing masque, £30

Bouclème Intensive Moisture Treatment

This plant powered intensive treatment contains an army of moisture-enriching ingredients such as; Marula Oil, Mafura Butter, Camellia Oil, softening Prickly Pear Seed Oil and Wheat Bran. Designed to strengthen hair, this rejuvenating formula helps to protect against breakage, reduces tangling, rebalances moisture levels and improves the overall health of hair.

Bouclème Intensive Moisture Treatment, £26

Holy Curls Deep Conditioning Curl Mask

Formulated with omega rich Baobab Oil and Shea butter this nourishing mask penetrates deep into the hair shaft to deliver a boost of moisture and hydration to even the driest of curls. Apply to wet hair after cleansing, wrap with plastic and cover with a hot towel for an extra nourishing treatment.

Holy Curls Deep Conditioning Curl Mask, £28

Anita Grant Rhassoul Deep Condish

Give your hair a sweet treat with this all-natural deep conditioner. Mineral rich rhassoul fortifies and detoxifies hair whilst banana and marshmallow nourish and help to promote hair health. Suitable for naturally curly, wavy and afro hair types.

Anita Grant Rhassoul Deep Condish, £11.98

Davines Love Curl Mask

Made for curly or wavy hair types this extra nourishing and conditioning mask delivers intensive moisture to parched curls. Rich in hair-fortifying proteins, B-group vitamins and nourishing jojoba oil to deeply condition, aid with detangling to minimise the risk of breakage and leave hair silky-soft and glossy.

Davines Love Curl Mask, £23

Rahua Omega 9 Hair Mask

Amazonian women for centuries have used the nut oil from the rahua tree to nurture and strengthen their hair. It is known for nourishing weak and damaged hair and for restoring and maintaining scalp health. This Omega 9 Hair Mask also contains sunflower seed oil for its vitamin E properties and Quinoa for its healing and moisture retention capabilities and is naturally scented with lavender and eucalyptus.

Rahua Omega 9 Hair Mask, £54

Shea Moisture Raw Shea Butter Deep Treatment Masque

This intensive treatment masque deeply moisturises and conditions dry, damaged or over-processed hair and is perfect for those transitioning from chemically treated hair to natural hair. Formulated with mineral rich Sea Kelp to help seal and smooth cuticles, argan Oil and organic shea butter to moisturise nourish hair and scalp whilst helping promote hair elasticity and restore shine.

Shea Moisture Raw Shea Butter Deep Treatment Masque, £10.99

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Friday, October 30, 2020

3 Best Beauty Buys: Firming Eye Creams

I’ve started a little series on Instagram that I hope to keep regularly adding posts to; it’s called 3 Best Beauty Buys, which isn’t the most inventive of feature names, but it’ll do what it says on the tin and that’s what counts! I’ve already done a quick IGTV feature on Maskne products (Maskne is the new, vaguely annoying term for blemishes and outbreaks that have been brought about by the wearing of a facemask) and you can watch that here, but now I’m prepping a video on the best firming eye creams and so I thought I’d take you along for the ride.

I always have to write myself an abundance of notes before I start filming something, otherwise I go off on crazy tangents, talking about parking woes and singing foxes and the complexities of British queueing etiquette. And it makes some sort of sense for me to write those research notes here on the website, so that you all get a handy post out of it, rather than scribbling them on the back of a council tax bill and chucking it all in the recycling afterwards…

And so here are three great firming eye creams that I’ve had noticeable results with. My usual eye cream, for reference, is the Kiehl’s Powerful Strength Line-Reducing Serum (find more details in posts here) but after a summer-long love affair with everything antioxidant and Vitamin-C-heavy, I’m turning my attention to the super-firmers.

Let’s go in with a sharp intake of breath and the priciest option – the DCL Peptide Plus Eye Treatment – which is £86 at Cult Beauty here*. DCL burst onto the UK scene a few years ago and the products are so good – really well-formulated and effective – but I haven’t heard that much noise about them since. This powerful eye cream is deeply hydrating but also focuses on helping to increase elasticity around the delicate eye area so that fine lines are smoothed. It mentions dark circles on the marketing material, but I don’t find that anything helps that much with dark circles if you have them severely – this is definitely one for firming and making everything just feel a bit more…robust. I gave it a very lengthy and intense trial last year but my review got pushed to the side when the world fell apart. So here: it’s a good ‘un – I’m on my second bottle.

My next “pick of the bunch” would be Paula’s Choice Clinical Ceramide-Enriched Firming Eye Cream, which is £43 here*. I didn’t realise until quite far down the road that this contained retinol  as well as a wheelbarrow-load of ceramides for strengthening delicate, crepey skin. This is the most advanced eye cream available from Paula’s Choice, which excites me; I feel as though their formulas are always really well-considered and offer solid, marketing-bollocks-free options for the crowd who want no-nonsense answers to their skincare complaints. Love the pump-action bottle (DCL’s is the same sort of packaging) and the rich texture of the cream. It feels instantly relieving if your skin is chronically dry around the eyes.

When it comes to Vichy’s Neovadiol Rose Platinum Eye Cream (online here*) I have to admit that I was entirely seduced by the packaging! I’ve really gone off pots of stuff because the cream gets under my nails and annoys me and it just feels less…clean…than tubes and bottles, but this teeny pink pot just felt so unbelievably retro.

As though I had been transported to the 60s and sauntered down to a Parisian pharmacie to pick up a cold cream and some velcro rollers for my hair but thrown un petit creme pour les yeux for good measure. It’s a total trinket of beauty treasure and the eye cream inside is equally as delicious. Rose pink – so nostalgic! – and really very rich and buttery so that it feels nourishing and comforting straight away. I’ve just seen that it targets the signs of ageing caused by the menopause but it seems just as appropriate for signs of ageing caused by the half term holiday. It’s also £18 rather than £27 at Escentual here* until the end of October.

Right, keep a lookout for the video on IGTV – I’m here if you use Instagram but you’re not already following!

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Friday, October 23, 2020

Bollywood Icon Rekha’s Most Memorable On-Screen Beauty Moments

 Bollywood Icon Rekha’s Most Memorable On-Screen BEAUTY Moments

 

By Ria Thakkar

Today we are taking a look at some of Rekha’s most iconic and memorable beauty looks from her successful career in Indian cinema. Rekha is a prolific South Indian actress that has starred in many Bollywood blockbusters as well as independent films. Noted for her versatility, she has played many tenacious and complex characters and is widely recognised as one of the finest actresses in Bollywood.

She made her official acting debut at just age 12 and went on to become one of Bollywood’s most respected and enigmatic actresses. Rekha has acted in well over 180 films, has won several awards and still works occasionally today, she is referred to as ‘Rekha ji’ in India as a form of respect. However, despite all her success Rekha did not escape industry scrutiny and colourism. But she has managed to overcome the criticisms about her appearance, as well as many personal struggles during her career, and remains a style icon.

Here we look back at some of our favourite beauty looks from Rekha’s most beloved characters.

Khoobsurat, 1980 (Film Still)

We begin with the comedy-drama film Khoobsurat (1980). This film sees Rekha in a playful role, where she challenges the matriarch of the family her sister marries into, and ultimately wins over the stern mother-in-law. Her mischievous behaviour is juxtaposed with girly butter-wouldn’t-melt beauty and hair choices. Her girly pigtails are paired with neutral make-up that accentuate her bold features. Her cheekbones are often lightly defined with a natural blush, and her skin has a soft matte finish. Her light feathery brows are just as on trend today as they were in the 80’s.

Utsav, 1984 Film stills

Perhaps Rekha’s most iconic beauty look was in Utsav (1984), as Vasantasena, a wealthy and well-known courtesan. Vasantasena flees from the palace to avoid the unwanted attention from the King’s brother-in-law. She later meets and falls in love with Charudatta a married artist and the two begin an affair that ends when Vasantasena meets a tragic death at the hands of the King’s villainous brother-in-law.  Whilst her hair, throughout the movie is slicked back in to a simple bun or a braid this is juxtaposed with a strong, sultry make-up look of intensely smoky eyes paired with a dark glossy lip and contoured cheekbones.

Silsila, 1981 (film Still)

Silsila (1981) a romantic drama, sees Rekha in a soft make-up look. Silsila roughly translates to ‘chain of events’. The story of Rekha’s character Chandni is one of scandal and heartbreak. Chandi’s love interest in the film marries another woman, an unintended consequence following a family tragedy but the two star-crossed lovers soon embark on a passionate affair which as the title suggests leads to a series of unfortunate events.

Chandni’s character sees Rekha in simple make-up that is subtly colour coordinated with her saris. Her hair cascades over her shoulders in silky waves. Her brows are defined and kept, and her eyes are softly contoured. The look is completed with a glossy lined lip, and like Khoobsurat features a perfected yet natural finish to the skin. This look captures the essence of ‘soft glam’ makeup today.

Muqaddar Ka Sikandar, 1978 & Umrao Jaan 1981 Film stills

In the more traditional roles of Muqaddar Ka Sikandar (1978) and Umrao Jaan (1981) Rekha is seen with her classic lustrous lips, and bold eye looks. In Muqaddar Ka Sikandar Rekha plays the madam of a brothel, who encounters much drama and a tragic ending. While in Umrao Jaan she plays the eponymous character, kidnapped as a young girl and made into a courtesan who falls in love with a Sultan.
Through the film Rekha is seen sporting a soft smoky eye at some points, at others a more defined crease, and always with a smouldering lower lash line. Her cheeks are more blushed and the addition of the dot on the chin is traditionally Indian.

Khoon Bhari Maang (1988) sees Rekha as a revenge seeking widow. After surviving her unscrupulous husband’s attempts to murder her, she reinvents and disguises herself as the mesmerising Jyoti. Dressed in deliciously 80s ensembles, all of Jyoti’s looks incorporate classic 80’s voluminous updo’s and stunning make-up. Big lashes, big hair, flawless complexion and full glam, accompanied with an entrancing new attitude, this character, and her looks will not be forgotten.

Follow: @riathakkar

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Monday, October 12, 2020

Foundation Review: Chanel Les Beiges Healthy Glow Makeup

I think that Chanel’s new Les Beiges Healthy Glow Makeup is an absolute triumph of a foundation relaunch. It’s so tweaked that it’s barely the same product. I didn’t ever properly review the original Healthy Glow foundation because – to get straight to the point – I wasn’t that keen on it. I had my favourite Chanel foundation already (Perfection Lumiere Velvet, now discontinued) and the Healthy Glow, for me, didn’t bring much extra to the party. Perfection Lumiere Velvet gave the most refined, flawless finish with the lightest of touches and subtlest of glows  (God only knows why you’d stop making such an absolute gem of a base) and Les Beiges gave sort of the same coverage and semi-matte finish but didn’t seem to so seamlessly disappear.

But here it is, relaunched and with twice as many shades available; it’s fresh-feeling where the original sometimes felt slightly claggy, the coverage is more sheer, more buildable and more elegant – no opaque masks here! – and the makeup feels as though it’s part of the skin rather than sitting on top in a layer.

The new version is way more hydrating too – it’s not quite on a par with Pat McGrath’s or Lauder’s Futurist, but it’s on its way. Layered over a good juicy moisturiser it looks and feels dewier and more alive than the original, but with good longevity and very little in the way of slippage in oilier zones it offers the best of both worlds: the real-skin benefits of a tinted moisturiser, the finish and coverage of a semi-velvety foundation.

Let’s take a look at the before and after photos…

This is just one very light coat of the Healthy Glow Makeup, applied with a flat-top kabuki-style foundation brush, but you can see how effortlessly it perfects the skin whilst leaving a believable, healthy sheen. This version of Les Beiges Healthy Glow really lives up to its name – there’s glow but it is very much on the natural end of the spectrum. No strobing effects here! Coverage is on the lighter side of medium but you can easily build up where you need more base and it never looks heavy or caked.

Here are the close-ups – you can see how fine and chic the finish is and that it doesn’t obliterate every imperfection but leaves a gorgeous, flexible sort of veil that evens out the skintone and adds a hint of glow:

I usually find it really hard to get into my foundation reviews – I dither about this and that and spend weeks trying it out in every sort of condition, with heavy face creams beneath or with powders on top – but I have to say that this review has been easy. Les Beiges was such a spectacularly pleasant surprise even on the first application – it’s nothing like Perfection Lumiere Velvet, my old favourite, but it definitely offers up a solid replacement.

Buy Chanel Les Beiges Healthy Glow Makeup*

On a practical note, the new version of Les Beiges Healthy Glow doesn’t contain an SPF. I actually prefer this because I tend to wear a dedicated SPF anyway and apply foundation on top. Many like to use the sunscreen in their makeup product as a sort of light protection against incidental sun exposure, but I’m usually either all in or all out and I quite like to tick off my SPF requirement as I do my skincare routine.

Either way, it’s easy enough to add the sunscreen step before foundation if you need to, but I think that the formula feels lighter and more elegant without it built in.

So to recap: the changes in this new formula are many and varied. No SPF, much more hydrating, a lighter feel and a sheerer finish, more of a dewy glow. Over twice as many shades and slightly different packaging.

Who will love this? I honestly think that it will suit most skin types, including those on the oily side so long as they use a primer in the places they tend to have trouble with. It’s not a greasy finish by any stretch of the imagination but the formula is really hydrating so drier skin will love it – those who want a discrete, grown-up foundation that looks barely there but is actually working quite hard behind the scenes will also rate this.

I’m wearing shade B30 but will need to step back to B20 in the winter months as my lockdown tan dissipates and I apply using a brush. I usually wear a hydrating serum and moisturiser combo beneath this base – I find that too rich a cream makes most foundations just a little bit slidey – and I never need to set it with powder.

You can find the new Chanel Les Beiges Healthy Glow foundation at Chanel here* – it’s £41. Don’t confuse it with the old version, one that most stockists still seem to be selling! If it says SPF25 on the bottle or in the title then that’s not the guy you want…

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Saturday, October 3, 2020

15 Black-owned Skincare brands to invest in and SUPPORT

15 Black-owned Skincare brands to invest in and SUPPORT

At Beauty and Style Edit, supporting and uplifting women of colour is at the heart of everything we do, it is the reason BASE was created. A space in which women of colour are represented, our needs, wants and concerns addressed. A place where we are centred in the conversation, the main focus and not a one-off feature as is often the case in mainstream media. But we all know we can do more, as a platform we feature products and services that cater to or benefit women of colour but not all of these products are owned by people of colour. And so we will make a concerted effort to support and spotlight brands that are black-owned or owned by POC. Brands who like BASE have created their businesses for the sole purpose of catering to women of colour and help make the decision of supporting these businesses and communities easier and more convenient for our readers.

Over the next few months we will provide you with lists of beauty and wellness companies that are black-owned in our new ‘The Black Beauty Files’ series. These resources will be ongoing and will be updated as and when we come across new brands.

This week in our #TheBlackBeautyFiles series we focus on black-owned skincare brands to support, from body creams to serums here is our edit from skincare companies that we know you’ll love and want to support.

Epara Skincare

Created by Ozohu Adoh to address her skincare concerns and those of other women of colour. from dry skin to PIH (post inflammatory hyperpigmentation) and other skin issues of women colour, Epara products are developed using organic ingredients from Africa
Neroli oil, Moringa oil and shea butter all Epara products are made to balance and brighten complexions and tackle one of the number one skincare concerns for women of colour hyperpigmentation.

FENTY SKINCARE

A brand that needs no introduction Fenty Skincare launched in July this year, in a press release Rihanna says she created Fenty Skin because she “wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.”

LIHA

Liha Okunniwa and Abi Oyepitan are the women behind Liha, a skincare brand of handcrafted African black soap, pure golden shea butter. Founded in 2014,  all Liha products are sourced for Africa and handmade at their workshop in Cheltenham.

Hyper Skin

Hyper Skin was Created by founder Desiree Verdejo after she suffered from hormonal breakouts and hyperpigmentation during pregnancy of her first child, 2 years later she launched with her first product Hyper Clear, a vitamin C serum formulated with vitamin e, Kojic acid and turmeric that promise to brighten and ‘drastically treat hyperpigmentation.

Nyakio Beauty

Hand made small batches of family beauty secrets, Nyakio is a brand created by Nyakio Kamoche Grieco using beauty secrets that she learned from her grandmother who was a coffee farmer. The botanical-rich formulas of her products are made up of nourishing ingredients like shea butter, Marula oil, quinoa and soothing chamomile.

Beauty Stat

Ron Robinson started his career in the beauty industry over 20 years ago as a cosmetic chemist developing beauty products for brands like Clinique, L’Oreal and Revlon before deciding to launch his own brand BeautyStat Cosmetics. The star product in his range is the Universal C skin Refiner which was created using a friends innovative technology for stabilising vitamin c, which is a notoriously difficult ingredient to stabilise. His powerful formula contains 20% pure vitamin c (L-Ascorbic Acid, safe to use on sensitive skin, helps to improves skin tone and texture and doesn’t degrade over time.

Pholk

As an academic turned beauty activist, Niambi Cacchioli infuses Pholk with her love and knowledge of the African healing and herbalist traditions taught to her by her grandmother. She believes her calling is to “welcome women of colour into the natural skincare space by creating products that cater to both their lifestyle and skin needs”.

456

CO-Founder and CEO Noelly Michoux is closing the skincare-race gap with 4.5.6. A melanin-driven research and development brand that addresses the specific needs of Melanin-rich skin. Green BAE, described as an overachiever cleansers, promises to deep clean your skinned help to rebalance your skin microbiome without leaving your skin dry.

Beneath Your Mask

California based company Beneath Your Mask was founded by Dana Jackson. After being diagnosed with a severe form of Lupus. Dana decided to create clean, natural products that would help repair the damage done to her skin from the excessive weight gain and loss and chemotherapy. Try out her luxurious Heal Whipped Skin Soufflé which is made with shea butter and golden Jojoba oil to hydrate and strengthen skin.

Lauren Napier Beauty

Make-Up artist and skincare enthusiast Laura Napier created her brand when she couldn’t the things she was looking for in make up remover so created her own. Her individually packed facial cleansing wipes are infused with soothing ingredients like aloe, chamomilla, rosewater, and cucumber extracts can help freshen and prep skin before applying make-up or to remove a full face effortlessly.

79 Lux

The first product in the collection was born from founder Karen Cummings-Palmer’s need to treat her dry eczema prone skin. 79 Lux products are formulated with a powerhouse of organic ingredients from shea butter, zinc and hyaluronic acid, she has created a nourishing anti-oxidant rich body balm that would protect, soothe and nourish skin.

Glory

After suffering from migraines founder Alisia Ford decided to investigate the ingredients that were in her skin and beauty products and was alarmed by the amount of toxins that were in her products. She decided to switch to clean skincare but found it difficult to find products that were suitable for her skin tone so she decided to create Glory . Glory believe that the future of beauty is personalised, clean skincare, they curate a selection of non-toxic skincare that are suitable for women of all skin tones.

HANAHANA BEAUTY

Hanahana Beauty is a consciously clean skincare + wellness brand. Founded by Abena Boamah-Acheampong the products are made with shea butter directly from the Katariga Women’s Shea Cooperative in Ghana and combined with natural oils that will leave your skin feeling smooth and nourished.

KNC Beauty

Inspired by the lip masks that saw whilst strolling through Don Quijote in Tokyo Kristen Noel Crawley ‘became obsessed with the idea of perfect, kissable lips. When she discovered there were no natural lip masks on the market, the solution was obvious: she had to create her own. Two years and countless trials later, Kristen created the first all-natural, collagen-infused lip mask’ that have fast become a cult product.

 

R&R Luxury

Founded by Beauty Entrepreneur Valerie Obaze in 2010, R&R Luxury is a clean beauty brand that is guided by the core values of ethical sourcing, nature preservation and job creation, employing hundreds of Africans across the value chain.  Their products use African ingredients like shea butter, shea oil and baobab oil and also have a range specifically formulated for men. Their Liquid African Black Soap is on our list of products to try

 

 

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Wednesday, September 30, 2020

The Best New Luxury Mascaras

I don’t have an amazing track record with mascara-testing. Firstly, I am massively picky when it comes to what I put on my lashes, which means that I hate most mascaras and quickly become disgruntled when I have to test a whole run of them. (I like my mascaras to be just tacky enough to give volume but not require a blowtorch and chisel to remove, I like the brush to be precise enough not to spread product all over my eyelids but big enough to create lift and length. The list continues but I wouldn’t want you to fall asleep.)

So as I said, I’m picky, which means that I relegate most test samples to the sin bin after a couple of uses, but I’m also sensitive around the eye area which means that I can only test one or two a day before my eyes start streaming and the skin gets red and raw. It’s a slow and arduous process, then, and one that I’ll only drum up the enthusiasm for once in a blue moon.

Fortunately for you (if you’re interested in mascaras!) it’s that blue moon kind of time and I’ve been putting up with eyes that look as though they’ve been weeping battery fluid just so that I can bring you the best of the new luxury mascara launches.

The idea was to rate all of these with scores out of ten for various things like longevity, ease of application, depth of colour, but let’s be frank: they’re all black, none of them come off easily and the wand size and flexibility (hoho) is all about personal preference, so vaguely irrelevant.

But if you have flattish, fine and fair lashes like mine and tend to coat your eyelid in product when applying then you’re in a similar beauty boat to me and you’ll hopefully love these new launches as much as I do.

Charlotte Tilbury Push Up Lashes Mascara, £12/£23 at SpaceNK here*. Best for flat, drab lashes that refuse to go upwards, this really does push up by depositing a load of mascara at the base of the lash before sweeping the volume through to the ends. I find this one the messiest, so be warned on that front if you tend to need an hour to clean up after you’ve put on your mascara! Out of the four this is the one that gives me a tiny but of dropping and flaking towards the end of a long wear, but it’s nothing massively noticeable.

Dior Iconic Overcurl Mascara, £28 at Selfridges here*. I think that this is my favourite of the lot. I’m not sure it beats Dior’s Pump ‘n’ Volume, which is one of the greatest mascaras of all time, but it’s up there. Pump ‘n’ Volume (find it at FeelUnique here*) is like the Batman of mascaras, with its rubbery suit packaging and its ability to coat each and every lash with about a kilo of product without any clumping; the Iconic Overcurl is just ever so slightly more refined. I need to do a side-by-side comparison on these don’t I?

Marc Jacobs At Lash’d Mascara, £25 at Harvey Nichols here*. I’d say that this mascara is perfect for the smaller-lash’d amongst us as the brush is ever-so-slightly more petite. I get the least amount of lid-painting carnage with this one but I still get great volume and brilliant lash separation. For those who can’t abide the formation of those lash-fans that you get when all of your lashes start off nicely separated but then five or six of them join together at the ends to form a super-clump, this is important. Because when you get a lash-fan it follows that you then have to find something sharp and pointy to separate them out again, which inevitably is the pin from one of those freebie hotel sewing kits, and then it’s so fine you can’t actually see it, because you’re long-sighted and anything within a foot of your face is invisible, and then you pierce your own eyeball and it’s all game over and who needs mascara anyway when you have to permanently wear an eye patch.

NARS Climax Extreme Mascara, £22 at SpaceNK here*. Annoying name, because honestly, I’m not a prude, but I don’t want everything to be about sex. What has mascara got to do with sex? Unless you like to groom your private areas with your mascara (brings a new meaning to the term “bottom lashes”), but that would be weird. Anyway, this is a very good mascara with huge volume and a sort of matte, rubbery finish on the lashes rather than a shiny one. You could get away with one coat of this (and the Dior Iconic, come to think of it) but as with most mascaras this really comes into its own on the second.

Watch the video to see all of these mascaras in action – I’m going to do the same thing for some high street launches too, when I get a second and my eyes have recovered. Honestly it’s as though someone’s brillo-padded the skin off my undereyes.

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